Band 5 Business Studies- MARKETING FULL NOTES (w/ Qantas case study)

Role of Marketing (Strategic Role of Marketing Goods and Services, Interdependence with Other KBFs, Production, Selling, Marketing Approaches, Types of Markets)

Influences (Factors Influencing Customer Choice, Consumer Laws, Ethical)

Marketing Processes (Situational Analysis, Marketing Research, Establishing Marketing Objectives, Identifying Target Markets, Developing Marketing Strategies, Implementation, Monitoring and Controlling)

Marketing Strategies (Marketing Segmentation, Product/Service Differentiation and Positioning, Products- Goods and/or Services, Price Including Pricing Methods (Cost, Market, Competition) Promotion, Place/Distribution, People, Processes and Physical Evidence, E-Marketing, Global Marketing)